Allan W. Lawrence: Career Highlights: PROJECT & BRAND MANAGEMENT

Challenge
Manage renovation - combining historical style with the Renaissance Hotels brand - of 1905 Normandy-style estate of John Mervene Carrere, architectural designer of the New York Pubic Library and US House of Representatives.

Action
Conveyed the Renaissance Hotel & Resorts brand and style to architects and interior designers. Provided creative and managerial oversight throughout complete re-conceptualization and reconstruction of the property. Selected color schemes, wall covering, flooring, carpet, lightening, signage, and artwork.

Result
Completion of this $700,000 project drove 34% revenue increase from renovated property's corporate meetings and private events. Met all municipal code standards while maintaining historical "feel."

Analysis
This project showcased the core of my value - outstanding technical qualifications and extensive experience managing large-scale, complex projects; combined with creativity, style and unwavering consciousness of the importance of the corporate message and brand.

"I have had the pleasure of knowing Allan Lawrence for the better part of five years. During this time we have worked together on several occasions involving meeting planners (customers) from major corporations, such as IBM, Deloitte & Touche, Pfizer, GlaxoSmithKline, PriceWaterhouseCoopers and Bayer.

Allan deals with stressful situations with a calm urgency, responds immediately and ultimately satisfies the customer. Allan is a go-to kind of individual. He is loyal, honest, respectful, respected, professional, accommodating, tolerant, positive, dependable, results oriented and courteous. Allan Lawrence is confident and passionate about his work and is a great example to all."

- Susan Sprague, Senior Account Executive, President, 2005/2006 Meeting Professionals International WestField Chapter